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STORY

 
At Nanda, we think of the things that are missing from our lives and create them.

It is simple. Our ideas come from ordinary questions like 'Why does my alarm do such a terrible job of getting me up?' and 'Why can't I find a bag that makes it easy to carry my heavy laptop around?' Then, from these ordinary questions, we set out to create extraordinary products.

Nanda has been a hot item in the news, and Clocky has been featured on Good Morning America, The Today Show, The Big Idea, The New York Time 'Year In Ideas,' ID & Dwell, to name just a few. Clocky can be purchased in 45 countries, and from large retailers like Bed, Bath & Beyond. The company will launch 2-3 new products in early 2009.

Nanda was started by Gauri Nanda when she was a graduate student at the MIT Media Lab. The Clocky alarm clock evolved out of Gauri's own need for an alarm clock that wouldn't let her snooze repeatedly. She created a prototype for a class project and a flurry of unexpected attention by the press ensued.

Gauri was featured on the cover of Inc. magazine in July 2007. Prior to MIT, Gauri worked for Apple computer.

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